“ In the sales war between the iPhone and Android, latest figures from the NPD group suggest that while iPhone sales are on the up, while sales of Android device have slumped preciptously.”
Adrian Kingsly-Hughes demonstrates a shocking misunderstanding of what market share is.
He goes on to say:
Between Q3 2011 and October/November sales of iPhones soared from 26% to a whopping 43%. During the same period sales of Android devices fell from a high of 60% to 47%.
The figures he is referring to are those of market share, not actual sales. The figures don’t show a sales decline in Android at all, but rather a decline in Android’s market share. In other words, it is quite possible to loose market share while still having an increase in sales.
Android is likely still selling well, it’s just that Apple sold better. It’s quite shocking that someone on a high profile website would make such a basic mistake like this.
I’m really surprised this made it past the editors of ZDNet.
